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Audiences
Ethnic Markets One in three Aucklanders does not have English as their first language. That's 415,000 people whose cultural and ethnic origins are not addressed in the mainstream media. The migration patterns of the past 15 years mean that Auckland now has the largest overseas-born population of any city in the Southern Hemisphere with 537,735 people in a population of 1.2 million who are new to Aotearoa/NZ. Other groups who do speak English (e.g. Dutch, Irish) have a strong identification with their culture and many seek programming that is directed at that cultural identification. Planet FM is the focal point of communications with this third of Auckland's population with broadcasts in 50 languages and others awaiting airtime. The Independents		People who make English language in favour of a choice of music, lifestyle, values, hobbies or fascinations are often audiences hard to reach in other ways. They're often in touch with a group which aggregates around a taste or lifestyle. Be it Heavy Metal music or Ecological issues these programmes provide valuable sponsorship opportunities. Listening Patterns Based on figures provided by research conducted by the radio research company, Research International, we can assess that over 7 days 165,000 people tune into Planet FM once or frequently depending on the availability of programming. Key ethnic groups listening are Korean, Indian, Middle Eastern ethnicities, Filipinos, Africans, Europeans and Pacific Islanders. These figures do not cover additional household members listening. Many indicated listening with one other person, some with family groups, so audience numbers may be considerably larger. The research indicates media habits that reflect cultural makeup. Europeans, Celts, South Africans and some Balkan people tune into Planet FM as just one part of their media diet. The more 'distant' the community is from the mainstream culture, the more they choose native language media as their source of information and entertainment. Average listening times are high with 61% listening from 46 minutes to over 90 minutes.
Ratecard All charges GST exc. Advertising Duration of scripts in English 30 Seconds 45 Seconds 60 Seconds 60 - 120 Seconds $15.00 $22.50 $35.00 $55.00 Translation Spoken in-programme Recorded R.O.S First script free, all others $30.00 $30 per script Production Voice & studio services $80 per trk. Multiples negotiable Lead times If translation and/or production required: 10 days Material provided: 2 days. Send to production@planetaudio.org.nz

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